In-depth Interviews on Luxury Experiences

Written By Jennifer Maciuszek

PERSONA & USER JOURNEY

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I interviewed five different individuals on their experience with purchasing luxury products. I was able to interview four of these individuals before I went into the Gucci Store and then two after. This helped create the persona of the target audience for this project and a detailed user journey.

Jennifer Maciuszek http://www.jennifermaciuszek.com
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